copywriting

Copywriting

 

I craft compelling copy for brands, NGOs, social businesses, galleries, museums, and craft centres. I specialise in content and terminology for Fair Trade, handmade processes, textiles, and heritage crafts.

Selected clients:

 
 
 
Screenshot: The Textile Atlas.com

Screenshot: The Textile Atlas.com

the textile atlas

The Textile Atlas is a new online resource for commercial designers and academics. With a focus on Asia, the platform documents traditional crafts through editorial and searchable maps. I was commissioned to work in an editorial capacity during the site build.

  • Research & databasing
  • Copywriting artisan & trade entries
  • Editing
  • Feature writing
  • General website copywriting & branding
 
 
 
Image credit: Freeset

Image credit: Freeset

FREESET

Freeset is a fair trade business that offers employment to women trapped in India's sex trade or at-risk of human trafficking. As part of a larger web development project driven by Fair Trade Connection, I worked on copy for the recently re-launched Freeset Global website.

  • Content analysis & recommendations
  • Website copy
 
 
 
pampa.jpg
Image credit: Pampa

Image credit: Pampa

 
Image credit: Outland Denim

Image credit: Outland Denim

PAMPA

Pampa is an ethical homewares brand that sources hand-woven rugs and textiles from artisans in remote parts of Argentina. I have worked as a freelance copywriter for Pampa since 2014, supporting a wide range of online and offline projects.

  • Website copy
  • Product descriptions
  • Fair trade branding
  • Catalogue copy
  • Copy for product labels & tags
  • E-newsletter campaigns
  • Blog articles
 

Fashion revolution Cambodia

Fashion Revolution is a global movement calling for greater transparency in the fashion industry. As the founder of Fashion Revolution's Cambodia chapter and its inaugural Country Coordinator, I was responsible for a range of copywriting tasks for social media and other advocacy campaigns.

  • Website copy
  • Blog articles
  • Social media copy
  • Annual reports
  • Press releases & media requests
 
 
 
Image credit: The Dharma Door

Image credit: The Dharma Door

The Dharma Door

The Dharma Door is an Australian lifestyle brand that partners with artisans in Bangladesh to produce handmade, fair trade homewares. I worked with The Dharma Door to analyse existing content and create new copy for an upcoming re-brand.

  • Website copy
  • Copy for product labels & tags
 
 
 
Image credit: Artisan.org.au

Image credit: Artisan.org.au

 
Image credit: The Fabric Social

Image credit: The Fabric Social

 
 
Image credit: Bianca Mavrick

Image credit: Bianca Mavrick

 
Image credit: Ock Pop Tok

Image credit: Ock Pop Tok

ARTISAN – Queensland craft and design centre

Located in Brisbane's Fortitude Valley, Artisan is dedicated to the presentation and advancement of authentic and innovative craft and design practice. I recently partnered with Artisan to create copy for two major exhibitions – Objects of Desire: Contemporary Clay and Greensmith.

  • Exhibition catalogues & didactics
  • Artist biographies
  • Exhibition essays
 

the fabric social

The Fabric Social is an ethical fashion label that works with women who face conflict, displacement and insecurity in Northeastern India. I volunteered to assist The Fabric Social team with editing, copywriting and content creation for the web.

  • Website copy
  • Blog articles
 

bianca mavrick jewellery

Bianca Mavrick Jewellery is an artisan jewellery label based in Brisbane, Australia. I was commissioned by the label's founder, Bianca, to craft her Designer Profile and text for her biography page.

  • Designer Profile
 

OCK POP TOK

Ock Pop Tok is a social enterprise and fair trade textile company based in Luang Prabang, Laos. I interned with Ock Pop Tok for three months in 2013/14, working on a diverse range of marketing, communications and copywriting projects for the business.

  • Artisan interviews & producer profiles
  • Marketing brochures & newsletters
  • Tour scripts
  • Press releases
  • Blog posts